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Creating a Personal Branding Around Yourself – An Important Key to Success

Image courtesy of Scott Robinson

Note: This is a guest post by Debbie van de Ven from Work Your Art.

When you think of the word ‘branding’, the first thing that comes to mind isn’t immediately the branding of yourself as an artist. Although the word ‘branding’ seems to be linked to big corporations and commercial products, branding is also a big part of the life of a professional artist. In this post, I’ll share some of the secrets of creating a personal branding for yourself.

What is your style?

First and foremost, as an artist you should be able to know what your style is and have a good understanding of your own character and way of doing things. If you haven’t already, make sure to dig deep into your personal passions and interests and find out what your style actually is. Finding your style can also be about exploring the materials you’re working with and finding out how theĀ aestheticsĀ of your work are being influenced by this. What does your work look like? Is this what you want to go out to the world?

A cohesive style

Creating a cohesive style for yourself is the most powerful way of branding and keeping users coming back for more. People liking your style can become fans of your work, and will be able to share your portfolio with people they know would appreciate the same. It also encourages following your trail wherever you go, since they are confident that when they liked one particular piece – they will like anything you do in the future as well.

Your presentation

The way you present your work is also part of your branding. When you want to promote your sculptures, how do you photograph them? What is in the background? Is it your workspace, with you proudly holding the piece after finishing it, your beautiful backyard, a brick wall, a table? Make a conscious decision in how you present your work as a whole and make it part of your presentation. When teamed up, your items will also be cohesive and will instantly look good together when presented in the same setting.

Your mood – their mood

What mood were you in when you created your pieces? Make sure to transfer this state to your visitors and buyers as well. As with the background in your pictures, think of the energy around your piece as well. Were you happy? Mysterious? Depressed? Confused? Don’t put a piece you made in darker days in a setting of utter joy – it won’t make sense to the viewer and will confuse them in the end. Confusion is never a good state to be in when you’re about to make a buying decision, so always be on the lookout for taking away any mixed messages in your work.

Colors

Be consistent in the colors you use on your website, your logo and your marketing materials. Stick to a color scheme that suits your personality and your style as described above, and stick to it whenever you reach out to your audience. This will also make creating marketing materials and presentations far more easy, since you’re limiting your options to only the colors you picked out and made a commitment to earlier.

About Debbie van de Ven

Debbie is a creative entrepreneur and founder of Work Your Art, a fun and actionable online art business course. She teaches anyone with artistic ambitions how to sell and market their art through easy to follow how-to's and real world examples.

5 Comments on Creating a Personal Branding Around Yourself – An Important Key to Success

  1. Emma says:

    This is really interesting, I do craft more than paint or draw at the moment, and it’s definitely relevant to my craft pursuits. I am currently in the process of developing my signature style (not sure what it will look like at the end yet) and there are a few different materials (wood, natural fabrics, soft colours) I want to make the most use out of. Thanks for the post, it’s really helpful!

  2. Laurel says:

    What does an artist do who is extremely skilled in multiple styles? This artist grew up doing cartooning, airbrushing, acrylics, and ultimately mastered watercolor, doing juried shows all over the Midwest for over 15 years. He then became one of the earliest artists to embrace the new digital medium, when he saw the first color Commodore 64 in the early ’80s, and traded his brushes for a mouse to paint with light. He mastered several graphics apps on the Commodore Amiga, until it died, then migrated to the Mac when Photoshop was still in version 1.0. Since then he’s spent more 20 years mastering the digital medium in multiple applications, including Bryce 3D object. world and scene creation; Photoshop, Illustrator, and dozens of other graphics apps and filters. While his true “heart” is emotionally evocative abstracts, sci fi type work, he’s spent the past 15 years creating all kinds of illustrations in virtually any style, from realism to watercolor to more absract. In marketing himself, would you recommend he create aliases for himself, for each different style? Or is there a way to market himself as a master to meet any clients needs? I’d appreciate your feedback. Thanks.

    • Hi Laurel! This is a very good question which I’ve came across multiple times in the past. What I usually advice people to do when they feel they’ve got a broad skill set with a variety of styles is not to break it up into multiple aliases, but make the diversity a part of your brand as well. When you’re an all-rounder, make it a habit to be proud of this and show off – you obviously have a creative talent which can be used for multiple purposes, this shouldn’t be broken up into multiple subgroups, it will loose it’s magic. I usually believe that no matter how diverse our work is, you can always see a common thread in the work in terms of materials, style, themes, and so on. Hope this clears it up for you. If not, feel free to drop me an email to discuss it some more.

      Best,
      Debbie
      Work Your Art

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